1. Consent
By accessing or using the Services, you consent to this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use the Services. Information gathered through the Services may be transferred, used, and stored in the United States or in other countries where our service providers or we are located. If you use the Services, you agree to the transfer, use, and storage of your Personal Information (as defined below) in those countries. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. You agree that all transactions relating to the Services or Upright Science are deemed to occur in the United States, where our servers are located.
2. Collection of Your Personal and Other Information
When you register for or use our Services, we collect Personal Information. By "Personal Information" we mean information that can identify or reasonably be linked to an individual, such as:
- Names;
- Email addresses;
- Phone numbers;
- Health data, including balance, movement, gait, mobility patterns, posture, and related information;
- Credit card information (which you submit for payment purposes and which is collected by our payment provider); and
- Information contained in any image, photograph, communication, or profile you submit to us.
Certain aspects of the Services may also access certain features of your mobile device and/or wearable devices, including the cameras, microphones, accelerometers, and gyroscopes, and collect information from those features, such as photographs, videos, audio recordings, and information related to your movement. You consent to this access.
You may choose not to provide Personal Information or prevent the Services from accessing certain features of your mobile device (subject to the controls offered by your mobile device's operating system), but this may prevent you from receiving certain features of the Services.
We also collect non-Personal Information relating to the Services, that is, information that does not personally identify an individual ("Non-Personal Information"). The non-Personal Information we collect includes how you interact with the Services, information generally collected or "logged" by Internet websites or Internet services when accessed or used by users, and information about your web browser or device accessing or using the Services.
Examples of the non-Personal Information we collect are:
- The pages of our website that you viewed during a visit or the features of the Balance Matters mobile app you use;
- What information, content or advertisements you view or interact with using the Services;
- Language preferences;
- The city and state in which you are located (but not your precise geographic location); and
- Unique identifiers that are not connected and cannot reasonably be connected to your identity.
We will not use non-Personal Information to try to identify you, and if we associate any non-Personal Information with information that personally identifies you, then we will treat it as Personal Information. As discussed in more detail below, we sometimes use cookies and other automatic information gathering technologies to gather Personal Information and non-Personal Information.
Information collected by the Services may be collected by us or one of the third parties we utilize in providing the Services (as further described below).
3. Use of Your Information
We may use the information we collect to:
- Assist us in providing, maintaining, and protecting the Services;
- Set up, maintain, and protect accounts to use the Services;
- Improve our online operations;
- Process transactions;
- Provide customer service;
- Communicate with you, such as provide you with account- or transaction-related communications, or other communications relating to the Services;
- Prevent fraud and other misuse;
- Perform research and analysis aimed at improving our products and services and developing new products or services;
- Manage and maintain the systems that provide the Services; and
- Comply with our legal obligations and exercise our legal rights.
We may also anonymize and aggregate the information we collect and use that anonymized, aggregated information to train or fine tune the AI tools used in the Services.
4. Disclosure of Your Information
We may disclose your Personal Information to third parties as described below.
We may disclose Personal Information to provide the Services, or when you authorize or instruct us to do so, for example, when you use the Services to submit content or profile information. We may also disclose Personal Information and non-Personal Information to Service Providers. By "Service Providers" we mean companies, agents, contractors, service providers, or others engaged to perform functions on our behalf (such as processing of payments, provision of data storage, hosting of our website, marketing of our products and services, and conducting audits). When we use a Service Provider, we require that the Service Provider use and disclose the Personal Information received from us only to provide their services to us or as required by applicable law.
We may also disclose Personal Information and non-Personal Information to Online Tool Providers. By "Online Tool Provider" we mean a licensor of software that we include in, or use with, the Services, including an API or SDK, that provides a specialized function or service to us and that requires the transmission of Personal Information and/or non-Personal Information to the Online Tool Provider. Online Tool Providers may have the right to use Personal Information and non-Personal Information about you for their own business purposes.
As noted above in Section 3, we may use anonymized, aggregated information to train or fine tune the AI tools used in the Services. As part of this use, we may disclose this information to the third party developers of the underlying models on which the AI tools are built.
We may also disclose your Personal Information to third parties when we believe, in good faith and in our sole discretion, that such disclosure is reasonably necessary to (a) enforce or apply the terms and conditions of the Services, (b) comply with legal or regulatory requirements or an enforceable governmental request, (c) protect the rights, property or safety of us, our users or other third parties, (d) prevent a crime or protect national security, or (e) detect, prevent or otherwise address fraud, security or technical issues.
Finally, we reserve the right to transfer information (including your Personal Information) to a third party in the event of a sale, merger, or transfer of all or substantially all of the assets of our company relating to the Services, or in the unlikely event of a bankruptcy, liquidation, or receivership of our business.
5. Cookies and Automatic Information Gathering Technologies
Every time you use the Services (e.g., access a Service webpage, or navigate to a specific location within the Service mobile app), we collect Personal Information and non-Personal Information regarding that use. To assist us in collecting and storing this non-Personal Information, we may employ a variety of technologies, including "Cookies," local browser storage, and "web beacons," "pixels," or "tags."
A "Cookie" is a small amount of data a website operator, or a third party whose content is embedded in that website, may store in your web browser and that the website operator or, as applicable, the third party, can access when you visit the website.
Your operating system and web browser may allow you to erase information stored in Cookies and local browser storage. But if you do so, you may be forced to login to the Services again, and you may lose some preferences or settings. We may use Cookies to keep you logged in, save your preferences for the Services, and to collect information about how you use our Services.
6. Transparency and Choice; Do Not Track Signals
You may request access to your Personal Information by sending an email to support@uprightscience.com. We will try to locate and provide you with your Personal Information and give you the opportunity to correct this data, if it is inaccurate, or to delete it, at your request.
You can opt out of receiving marketing e-mails from us by clicking on the "unsubscribe" link in the e-mails. Please note that it may take up to ten (10) business days for your opt-out request to be processed. Also, even if you opt out of marketing e-mails, we may continue to send you certain account-related e-mails.
We honor the Global Privacy Control ("GPC"), which is a browser extension that automatically indicates a consumer's opt-out preferences.
7. Certain State Residents
You may be aware that there are various state data privacy laws currently in effect in the United States. Our Services are not currently subject to any state laws providing rights in connection with Personal Information. However, we do provide notice and transparency about our collection and use of Personal Information as described in this Privacy Policy.
8. Residents of Canada
If you have an objection to the use of your Personal Information as described in this Privacy Policy, you may file a complaint by sending an email to support@uprightscience.com. We will attempt to accommodate your objection or complaint, but you understand that, to the extent you object to our processing of Personal Information that is necessary for us to provide the Services to you, certain features and functionalities of the Services may no longer be available to you. Nothing in this Privacy Policy prejudices your rights to file a complaint with the Office of the Privacy Commissioner of Canada, and/or with any other applicable data protection authorities.
9. Residents of Nevada
We do not sell your Personal Information. However, you may contact us at support@uprightscience.com with questions.
10. Children
The Services are not intended for users under 18 years of age. We do not knowingly collect Personal Information from users under 18 years of age. We do not authorize users under 18 years of age to use the Services.
11. Information Security
We utilize reasonable information security measures to safeguard your Personal Information against unauthorized access, modification, or destruction. For example, we utilize Transport Layer Security (TLS), or similar encryption technology, when sensitive data is transmitted over the Internet, and use firewalls to help prevent external access into our network. However, no data transmission over the Internet and no method of data storage can be guaranteed to be 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its security.
12. Third Party Websites
Please note that the Services may link or integrate with third-party sites, services or apps. We are not responsible for the privacy or security policies or practices or the content of such third parties. Accordingly, we encourage you to review the privacy and security policies and terms of service of those third parties so that you understand how they collect, use, share and protect your information.
13. Changes to this Policy
We may modify or update this Privacy Policy periodically with or without prior notice by posting the updated policy on this page. You can always check the "Last Updated" date at the top of this document to see when the Privacy Policy was last changed. If we make any material changes to this Privacy Policy, we will notify you by reasonable means, which may be by e-mail or posting a notice of the changes on our website or through the Services' mobile app prior to the changes becoming effective. We encourage you to check this Privacy Policy from time to time.
14. Questions
To ask questions about our Privacy Policy or to lodge a complaint, contact us at:
Upright Science
Email: support@uprightscience.com
This privacy policy was last updated on March 2, 2026.